You can't force people to buy. Life isn't black and white, yet most sales processes ultimately rely on the hope that a single...

The creative process for naming requires you to go off on as many creative tangents as possible in the first instance. After speaking...

Everyone is concerned with growth. How to grow market share, to grow sales or grow customer lists. You may argue it's semantics, but the...

What is brand strategy? Acting in a professional manner? Having the best visual brand in the industry? Curating your social media?...

Today’s competitive pressures are enormous. More and more industries are becoming commoditised, either through automation and...

Message is Lived. The behavioural aspects of brand message are by far the most critical element of any messaging program. What you say...

However, for many businesses, customer service is difficult when internal politics are allowed to prevail, and the inner workings of the...

Actions and behaviours speak louder than words. However, we expect our message to do all the hard work. What we too quickly forget is...

It's a critical ingredient that is often overlooked in brand communications. If you want a message that resonates and motivates people...

Improve the client experience at every point in your business and avoid contradiction. Airport Baggage collection - as soon as you step...

A transition barrier is anything that impedes a customer from moving from using a competitor product or service to purchasing and using...

We’re bombarded with marketing content every waking minute of the day, most of it unremarkable. Don’t contribute to the noise. Only...

In almost twenty years of helping people and organisations with their brands, I have struggled to find a definition of a brand that I was...

The two major components of a brand strategy are passive and proactive. Passive: Visual branding (logos, graphics, photo style etc),...

I'd been working with a client on improving the effectiveness of their brand without having to re-brand in the conventional sense. Their...

For the business that's ticking along nicely marketing can be deemed an unnecessary expenditure or even an indulgence. For the business...

It’s vital to open up a true dialogue with your patients, writes Hamish Chadwick. Before we start delving into the specifics of branding...

If all you do is sell on social media, you need to think again, writes Hamish Chadwick. Consider this scenario for a minute. A customer...

It's easy to get despondent and think 'how can my competitors get away with that?', or 'why are my customers behaving in a particular...