Evidence Sells
You can't force people to buy. Life isn't black and white, yet most sales processes ultimately rely on the hope that a single...
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Hamish Chadwick
- May 22, 2019
- 4 min
Choosing a Brand Name
The creative process for naming requires you to go off on as many creative tangents as possible in the first instance. After speaking...
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Hamish Chadwick
- May 3, 2019
- 1 min
Brands Are Not Designed For Growth
Everyone is concerned with growth. How to grow market share, to grow sales or grow customer lists. You may argue it's semantics, but the...
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Hamish Chadwick
- Apr 16, 2019
- 1 min
Have You Thought About This?
What is brand strategy? Acting in a professional manner? Having the best visual brand in the industry? Curating your social media?...
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Hamish Chadwick
- Apr 12, 2019
- 2 min
Why Your Hidden Value is Destroying Opportunities
Today’s competitive pressures are enormous. More and more industries are becoming commoditised, either through automation and...
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Hamish Chadwick
- Apr 10, 2019
- 2 min
The 5 Secrets of Effective Brand Message
Message is Lived. The behavioural aspects of brand message are by far the most critical element of any messaging program. What you say...
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Hamish Chadwick
- Apr 9, 2019
- 1 min
Customer Service is Very Easy.
However, for many businesses, customer service is difficult when internal politics are allowed to prevail, and the inner workings of the...
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© Hamish Chadwick
- Oct 26, 2018
- 1 min
Where's Your Substance?
Actions and behaviours speak louder than words. However, we expect our message to do all the hard work. What we too quickly forget is...
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© Hamish Chadwick
- Sep 15, 2018
- 2 min
Scepticism.
It's a critical ingredient that is often overlooked in brand communications. If you want a message that resonates and motivates people...
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© Hamish Chadwick
- Aug 27, 2018
- 1 min
Experience Counts
Improve the client experience at every point in your business and avoid contradiction. Airport Baggage collection - as soon as you step...
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© Hamish Chadwick
- Aug 22, 2018
- 1 min
What Are Your Transition Barriers?
A transition barrier is anything that impedes a customer from moving from using a competitor product or service to purchasing and using...
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© Hamish Chadwick
- Aug 20, 2018
- 1 min
Prod & Provoke
We’re bombarded with marketing content every waking minute of the day, most of it unremarkable. Don’t contribute to the noise. Only...
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© Hamish Chadwick
- Jul 28, 2018
- 3 min
Brand: A Definition That Will Set You Free
In almost twenty years of helping people and organisations with their brands, I have struggled to find a definition of a brand that I was...
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© Hamish Chadwick
- Jul 23, 2018
- 1 min
Brands That Do Business.
The two major components of a brand strategy are passive and proactive. Passive: Visual branding (logos, graphics, photo style etc),...
19 views0 comments
© Hamish Chadwick
- Jul 3, 2018
- 1 min
The Power of Simple Language
I'd been working with a client on improving the effectiveness of their brand without having to re-brand in the conventional sense. Their...
6 views0 comments
© Hamish Chadwick
- Feb 19, 2018
- 1 min
You're in the business of marketing. Get on with it.
For the business that's ticking along nicely marketing can be deemed an unnecessary expenditure or even an indulgence. For the business...
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© Hamish Chawick for the Australian Journal of
- Feb 19, 2018
- 4 min
ONLINE BRANDING 101
It’s vital to open up a true dialogue with your patients, writes Hamish Chadwick. Before we start delving into the specifics of branding...
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© Hamish Chawick for the Australian Journal of
- Feb 19, 2018
- 3 min
SOCIAL MEDIA: ARE YOU RUDE OR RESPONSIVE?
If all you do is sell on social media, you need to think again, writes Hamish Chadwick. Consider this scenario for a minute. A customer...
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Hamish Chadwick
- Dec 8, 2015
- 1 min
Avoiding Competitive Fatigue
It's easy to get despondent and think 'how can my competitors get away with that?', or 'why are my customers behaving in a particular...
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