“For too long ‘branding’ and the brand development process has led many businesses down the proverbial garden path, where the money invested in it has returned little more than confusion or skepticism. Branding ‘focus sessions’ that ask ‘if your organisation were a car, what model would you be?’ or ‘what animal would it be’ has little to do with the competitive realities of business and does not answer the big questions on what a brand is and how can it be used it to drive sales”.

 

Hamish has assisted companies of all sizes to make the decisions that have taken them out of obscurity or decline into thriving organisations. Real branding is never an easy task. Difficult questions must be asked and conventional wisdom must be challenged. Hamish has never been satisfied with ‘what everyone else is doing’. If he’s not taking you out of your comfort zone, he knows he’s not working hard enough.

 

Hamish has proven that pragmatic brand strategy can transform a business. It can make the new or untried trusted, the unknown and elusive familiar and welcoming, and reignite the old and tired.  His focus is on untangling the complexities of messaging and ensuring leaders and their teams know what’s required to build and sustain real competitive difference. 

 

He has consulted to both small and multi-national organisations in a variety of industries ranging from manufacturing, engineering, IT, automotive to professional services.

 

His written work has included articles in brandchannel.com and Dynamic Export Magazine, and his comment has been sought from media outlets including the ABC, 9News and Fairfax.