WEBINAR: Creating A Strategic Brand
Michelle O'Hara and I discuss Branding & Marketing strategies to develop a strategic brand in today's market. We talk about your logo,...
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Hamish Chadwick
- Sep 12, 2019
- 3 min
On Message
What is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...
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Hamish Chadwick
- Jul 17, 2019
- 1 min
Evidence Sells
You can't force people to buy. Life isn't black and white, yet most sales processes ultimately rely on the hope that a single...
12 views0 comments
Hamish Chadwick
- May 22, 2019
- 4 min
Choosing a Brand Name
The creative process for naming requires you to go off on as many creative tangents as possible in the first instance. After speaking...
8 views0 comments
Hamish Chadwick
- May 3, 2019
- 1 min
Brands Are Not Designed For Growth
Everyone is concerned with growth. How to grow market share, to grow sales or grow customer lists. You may argue it's semantics, but the...
10 views0 comments
Hamish Chadwick
- Apr 16, 2019
- 1 min
Have You Thought About This?
What is brand strategy? Acting in a professional manner? Having the best visual brand in the industry? Curating your social media?...
9 views1 comment
Hamish Chadwick
- Apr 12, 2019
- 2 min
Why Your Hidden Value is Destroying Opportunities
Today’s competitive pressures are enormous. More and more industries are becoming commoditised, either through automation and...
5 views0 comments
Hamish Chadwick
- Apr 11, 2019
- 1 min
Now You Can Blog from Everywhere!
We’ve made it quick and convenient for you to manage your blog from anywhere. In this blog post we’ll share the ways you can post to your...
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Hamish Chadwick
- Apr 11, 2019
- 1 min
Design a Stunning Blog
When it comes to design, the Wix blog has everything you need to create beautiful posts that will grab your reader's attention. Check out...
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Hamish Chadwick
- Apr 11, 2019
- 1 min
Grow Your Blog Community
With Wix Blog, you’re not only sharing your voice with the world, you can also grow an active online community. That’s why the Wix blog...
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Hamish Chadwick
- Apr 10, 2019
- 2 min
The 5 Secrets of Effective Brand Message
Message is Lived. The behavioural aspects of brand message are by far the most critical element of any messaging program. What you say...
7 views0 comments
Hamish Chadwick
- Apr 9, 2019
- 1 min
Customer Service is Very Easy.
However, for many businesses, customer service is difficult when internal politics are allowed to prevail, and the inner workings of the...
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© Hamish Chadwick
- Feb 28, 2019
- 2 min
Conformity. It's Good For Business.
The concept of being different and 'standing out from the crowd' always seems like a great idea during brand and marketing development....
11 views0 comments
© Hamish Chadwick
- Oct 26, 2018
- 1 min
Where's Your Substance?
Actions and behaviours speak louder than words. However, we expect our message to do all the hard work. What we too quickly forget is...
4 views0 comments
© Hamish Chadwick
- Sep 15, 2018
- 2 min
Scepticism.
It's a critical ingredient that is often overlooked in brand communications. If you want a message that resonates and motivates people...
3 views0 comments
© Hamish Chadwick
- Aug 27, 2018
- 1 min
Experience Counts
Improve the client experience at every point in your business and avoid contradiction. Airport Baggage collection - as soon as you step...
7 views0 comments
© Hamish Chadwick
- Aug 22, 2018
- 1 min
What Are Your Transition Barriers?
A transition barrier is anything that impedes a customer from moving from using a competitor product or service to purchasing and using...
9 views0 comments
© Hamish Chadwick
- Aug 20, 2018
- 1 min
Prod & Provoke
We’re bombarded with marketing content every waking minute of the day, most of it unremarkable. Don’t contribute to the noise. Only...
3 views0 comments
© Hamish Chadwick
- Jul 28, 2018
- 3 min
Brand: A Definition That Will Set You Free
In almost twenty years of helping people and organisations with their brands, I have struggled to find a definition of a brand that I was...
13 views0 comments
© Hamish Chadwick
- Jul 23, 2018
- 1 min
Brands That Do Business.
The two major components of a brand strategy are passive and proactive. Passive: Visual branding (logos, graphics, photo style etc),...
19 views0 comments
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