Michelle O'Hara and I discuss Branding & Marketing strategies to develop a strategic brand in today's market. We talk about your logo,...

What is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...

You can't force people to buy. Life isn't black and white, yet most sales processes ultimately rely on the hope that a single...

The creative process for naming requires you to go off on as many creative tangents as possible in the first instance. After speaking...

Everyone is concerned with growth. How to grow market share, to grow sales or grow customer lists. You may argue it's semantics, but the...

What is brand strategy? Acting in a professional manner? Having the best visual brand in the industry? Curating your social media?...

Today’s competitive pressures are enormous. More and more industries are becoming commoditised, either through automation and...

We’ve made it quick and convenient for you to manage your blog from anywhere. In this blog post we’ll share the ways you can post to your...

When it comes to design, the Wix blog has everything you need to create beautiful posts that will grab your reader's attention. Check out...

With Wix Blog, you’re not only sharing your voice with the world, you can also grow an active online community. That’s why the Wix blog...

Message is Lived. The behavioural aspects of brand message are by far the most critical element of any messaging program. What you say...

However, for many businesses, customer service is difficult when internal politics are allowed to prevail, and the inner workings of the...

The concept of being different and 'standing out from the crowd' always seems like a great idea during brand and marketing development....

Actions and behaviours speak louder than words. However, we expect our message to do all the hard work. What we too quickly forget is...

It's a critical ingredient that is often overlooked in brand communications. If you want a message that resonates and motivates people...

Improve the client experience at every point in your business and avoid contradiction. Airport Baggage collection - as soon as you step...

A transition barrier is anything that impedes a customer from moving from using a competitor product or service to purchasing and using...

We’re bombarded with marketing content every waking minute of the day, most of it unremarkable. Don’t contribute to the noise. Only...

In almost twenty years of helping people and organisations with their brands, I have struggled to find a definition of a brand that I was...

The two major components of a brand strategy are passive and proactive. Passive: Visual branding (logos, graphics, photo style etc),...