© Hamish ChadwickAug 11, 20201 minWEBINAR: Creating A Strategic BrandMichelle O'Hara and I discuss Branding & Marketing strategies to develop a strategic brand in today's market. We talk about your logo,...
Hamish ChadwickSep 12, 20193 minOn MessageWhat is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...
Hamish ChadwickJul 16, 20191 minEvidence SellsYou can't force people to buy. Life isn't black and white, yet most sales processes ultimately rely on the hope that a single...
Hamish ChadwickMay 22, 20194 minChoosing a Brand NameThe creative process for naming requires you to go off on as many creative tangents as possible in the first instance. After speaking...
Hamish ChadwickMay 2, 20191 minBrands Are Not Designed For GrowthEveryone is concerned with growth. How to grow market share, to grow sales or grow customer lists. You may argue it's semantics, but the...
Hamish ChadwickApr 15, 20191 minHave You Thought About This?What is brand strategy? Acting in a professional manner? Having the best visual brand in the industry? Curating your social media?...
Hamish ChadwickApr 12, 20192 minWhy Your Hidden Value is Destroying OpportunitiesToday’s competitive pressures are enormous. More and more industries are becoming commoditised, either through automation and...
Hamish ChadwickApr 11, 20191 minNow You Can Blog from Everywhere!We’ve made it quick and convenient for you to manage your blog from anywhere. In this blog post we’ll share the ways you can post to your...
Hamish ChadwickApr 11, 20191 minDesign a Stunning BlogWhen it comes to design, the Wix blog has everything you need to create beautiful posts that will grab your reader's attention. Check out...
Hamish ChadwickApr 11, 20191 minGrow Your Blog CommunityWith Wix Blog, you’re not only sharing your voice with the world, you can also grow an active online community. That’s why the Wix blog...
Hamish ChadwickApr 10, 20192 minThe 5 Secrets of Effective Brand MessageMessage is Lived. The behavioural aspects of brand message are by far the most critical element of any messaging program. What you say...
Hamish ChadwickApr 9, 20191 minCustomer Service is Very Easy.However, for many businesses, customer service is difficult when internal politics are allowed to prevail, and the inner workings of the...
© Hamish ChadwickFeb 27, 20192 minConformity. It's Good For Business.The concept of being different and 'standing out from the crowd' always seems like a great idea during brand and marketing development....
© Hamish ChadwickOct 26, 20181 minWhere's Your Substance?Actions and behaviours speak louder than words. However, we expect our message to do all the hard work. What we too quickly forget is...
© Hamish ChadwickSep 15, 20182 minScepticism.It's a critical ingredient that is often overlooked in brand communications. If you want a message that resonates and motivates people...
© Hamish ChadwickAug 27, 20181 minExperience CountsImprove the client experience at every point in your business and avoid contradiction. Airport Baggage collection - as soon as you step...
© Hamish ChadwickAug 22, 20181 minWhat Are Your Transition Barriers?A transition barrier is anything that impedes a customer from moving from using a competitor product or service to purchasing and using...
© Hamish ChadwickAug 20, 20181 minProd & ProvokeWe’re bombarded with marketing content every waking minute of the day, most of it unremarkable. Don’t contribute to the noise. Only...
© Hamish ChadwickJul 28, 20183 minBrand: A Definition That Will Set You FreeIn almost twenty years of helping people and organisations with their brands, I have struggled to find a definition of a brand that I was...
© Hamish ChadwickJul 23, 20181 minBrands That Do Business.The two major components of a brand strategy are passive and proactive. Passive: Visual branding (logos, graphics, photo style etc),...