Brand Strategy

May 3, 20191 min

Brands Are Not Designed For Growth

Everyone is concerned with growth. How to grow market share, to grow sales or grow customer lists. You may argue it's semantics, but the...

Apr 16, 20191 min

Have You Thought About This?

What is brand strategy? Acting in a professional manner? Having the best visual brand in the industry? Curating your social media?...

Feb 28, 20192 min

Conformity. It's Good For Business.

The concept of being different and 'standing out from the crowd' always seems like a great idea during brand and marketing development....

Aug 20, 20181 min

Prod & Provoke

We’re bombarded with marketing content every waking minute of the day, most of it unremarkable. Don’t contribute to the noise. Only...

Jul 28, 20183 min

Brand: A Definition That Will Set You Free

In almost twenty years of helping people and organisations with their brands, I have struggled to find a definition of a brand that I was...

Jul 23, 20181 min

Brands That Do Business.

The two major components of a brand strategy are passive and proactive. Passive: Visual branding (logos, graphics, photo style etc),...