Hamish ChadwickMay 2, 20191 minBrands Are Not Designed For GrowthEveryone is concerned with growth. How to grow market share, to grow sales or grow customer lists. You may argue it's semantics, but the...
Hamish ChadwickApr 15, 20191 minHave You Thought About This?What is brand strategy? Acting in a professional manner? Having the best visual brand in the industry? Curating your social media?...
© Hamish ChadwickFeb 27, 20192 minConformity. It's Good For Business.The concept of being different and 'standing out from the crowd' always seems like a great idea during brand and marketing development....
© Hamish ChadwickAug 20, 20181 minProd & ProvokeWe’re bombarded with marketing content every waking minute of the day, most of it unremarkable. Don’t contribute to the noise. Only...
© Hamish ChadwickJul 28, 20183 minBrand: A Definition That Will Set You FreeIn almost twenty years of helping people and organisations with their brands, I have struggled to find a definition of a brand that I was...
© Hamish ChadwickJul 23, 20181 minBrands That Do Business.The two major components of a brand strategy are passive and proactive. Passive: Visual branding (logos, graphics, photo style etc),...