© 2019 Hamish Chadwick

 

+61 7 3312 5588   |   0419 729 011   |   hamish@hamishchadwick.com

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Avantia Digital Solutions

How Effective is

your

Brand Name?

Benchmark Your Name Now

WHAT YOUR SCORES MEAN ...

Scorecard #1

30 - 42:  HIGH POTENTIAL  > Go to Brand Name Scorecard #2

19 - 29:  Your name has potential with further research or development

0 - 18:    Your name has low potential, discard or develop the idea further

Scorecard #2

25 - 30:  FINALIST (The Makings of a Great Brand Name)

16 - 25:  POSSIBLE (Depending on Brand Strategy)

0 - 15:    Develop the idea further, then reassess with Scorecard #1

Get Your Score

LEARN HOW NAMES ARE DEVELOPED ...

DISCUSS YOUR BRANDNAME SCORE WITH HAMISH

"I advocate for my client's customer. I don't advocate for the client when it comes to naming projects purely for the fact that my client is looking at the name candidate and going, Oh, how does this reflect on me?

My concern is always; is it going to make money? Are people going to look at that name and get confused? Are they going to look at it and “get it”?

- Hamish Chadwick

"It all boils down to memory. In creating an effective name, what you're playing with is memory. You're playing with people's understanding of what they already know in any market for any product. And you use that, you stand on the shoulders of other brands when you develop a name".

- Hamish Chadwick

Talk to

Hamish.

Discuss your score with Hamish

Get Advice ...

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