Listen to Hamish's Podcast OFF TO MARKET™
WHAT YOUR SCORES MEAN ...
Scorecard #1
30 - 42: HIGH POTENTIAL > Go to Brand Name Scorecard #2
19 - 29: Your name has potential with further research or development
0 - 18: Your name has low potential, discard or develop the idea further
Scorecard #2
25 - 30: FINALIST (The Makings of a Great Brand Name)
16 - 25: POSSIBLE (Depending on Brand Strategy)
0 - 15: Develop the idea further, then reassess with Scorecard #1
Get Your Score
LEARN HOW NAMES ARE DEVELOPED ...
DISCUSS YOUR BRANDNAME SCORE WITH HAMISH
"I advocate for my client's customer. I don't advocate for the client when it comes to naming projects purely for the fact that my client is looking at the name candidate and going, Oh, how does this reflect on me?
My concern is always; is it going to make money? Are people going to look at that name and get confused? Are they going to look at it and “get it”?
- Hamish Chadwick
"It all boils down to memory. In creating an effective name, what you're playing with is memory. You're playing with people's understanding of what they already know in any market for any product. And you use that, you stand on the shoulders of other brands when you develop a name".
- Hamish Chadwick
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Discuss your score with Hamish