What is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...

You can't force people to buy. Life isn't black and white, yet most sales processes ultimately rely on the hope that a single...

Everyone is concerned with growth. How to grow market share, to grow sales or grow customer lists. You may argue it's semantics, but the...

Message is Lived. The behavioural aspects of brand message are by far the most critical element of any messaging program. What you say...

Actions and behaviours speak louder than words. However, we expect our message to do all the hard work. What we too quickly forget is...

It's a critical ingredient that is often overlooked in brand communications. If you want a message that resonates and motivates people...

Improve the client experience at every point in your business and avoid contradiction. Airport Baggage collection - as soon as you step...

A transition barrier is anything that impedes a customer from moving from using a competitor product or service to purchasing and using...

If all you do is sell on social media, you need to think again, writes Hamish Chadwick. Consider this scenario for a minute. A customer...

Be seen to be improving and moving: No one wants to work with stagnating companies. Even a small change to your marketing can...