behaviours | hamish-chadwick

Sep 12, 20193 min read

On Message

What is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...

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Apr 10, 20192 min read

The 5 Secrets of Effective Brand Message

Message is Lived. The behavioural aspects of brand message are by far the most critical element of any messaging program. What you say...

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Apr 9, 20191 min read

Customer Service is Very Easy.

However, for many businesses, customer service is difficult when internal politics are allowed to prevail, and the inner workings of the...

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Oct 26, 20181 min read

Where's Your Substance?

Actions and behaviours speak louder than words. However, we expect our message to do all the hard work. What we too quickly forget is...

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Aug 27, 20181 min read

Experience Counts

Improve the client experience at every point in your business and avoid contradiction. Airport Baggage collection - as soon as you step...

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Jul 28, 20183 min read

Brand: A Definition That Will Set You Free

In almost twenty years of helping people and organisations with their brands, I have struggled to find a definition of a brand that I was...

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Feb 19, 20183 min read

SOCIAL MEDIA: ARE YOU RUDE OR RESPONSIVE?

If all you do is sell on social media, you need to think again, writes Hamish Chadwick. Consider this scenario for a minute. A customer...

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Dec 16, 20152 min read

10 Tips For Attracting Customers in Times of Turmoil

Be seen to be improving and moving: No one wants to work with stagnating companies. Even a small change to your marketing can...

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