What is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...

Message is Lived. The behavioural aspects of brand message are by far the most critical element of any messaging program. What you say...

However, for many businesses, customer service is difficult when internal politics are allowed to prevail, and the inner workings of the...

Actions and behaviours speak louder than words. However, we expect our message to do all the hard work. What we too quickly forget is...

Improve the client experience at every point in your business and avoid contradiction. Airport Baggage collection - as soon as you step...

In almost twenty years of helping people and organisations with their brands, I have struggled to find a definition of a brand that I was...

If all you do is sell on social media, you need to think again, writes Hamish Chadwick. Consider this scenario for a minute. A customer...

Be seen to be improving and moving: No one wants to work with stagnating companies. Even a small change to your marketing can...