Hamish ChadwickSep 12, 20193 minOn MessageWhat is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...
Hamish ChadwickApr 10, 20192 minThe 5 Secrets of Effective Brand MessageMessage is Lived. The behavioural aspects of brand message are by far the most critical element of any messaging program. What you say...
Hamish ChadwickApr 9, 20191 minCustomer Service is Very Easy.However, for many businesses, customer service is difficult when internal politics are allowed to prevail, and the inner workings of the...
© Hamish ChadwickOct 26, 20181 minWhere's Your Substance?Actions and behaviours speak louder than words. However, we expect our message to do all the hard work. What we too quickly forget is...