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    On Message
    Hamish Chadwick
    • Sep 12, 2019
    • 3 min

    On Message

    What is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...
    11 views0 comments
    Evidence Sells
    Hamish Chadwick
    • Jul 16, 2019
    • 1 min

    Evidence Sells

    You can't force people to buy. Life isn't black and white, yet most sales processes ultimately rely on the hope that a single...
    10 views0 comments
    Why Your Hidden Value is Destroying Opportunities
    Hamish Chadwick
    • Apr 12, 2019
    • 2 min

    Why Your Hidden Value is Destroying Opportunities

    Today’s competitive pressures are enormous. More and more industries are becoming commoditised, either through automation and...
    5 views0 comments
    Scepticism.
    © Hamish Chadwick
    • Sep 15, 2018
    • 2 min

    Scepticism.

    It's a critical ingredient that is often overlooked in brand communications. If you want a message that resonates and motivates people...
    3 views0 comments
    What Are Your Transition Barriers?
    © Hamish Chadwick
    • Aug 22, 2018
    • 1 min

    What Are Your Transition Barriers?

    A transition barrier is anything that impedes a customer from moving from using a competitor product or service to purchasing and using...
    9 views0 comments
    Avoiding Competitive Fatigue
    Hamish Chadwick
    • Dec 8, 2015
    • 1 min

    Avoiding Competitive Fatigue

    It's easy to get despondent and think 'how can my competitors get away with that?', or 'why are my customers behaving in a particular...
    0 views0 comments

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    0419 729 011   |   hamish@hamishchadwick.com

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