Hamish ChadwickSep 12, 20193 minOn MessageWhat is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...
Hamish ChadwickJul 17, 20191 minEvidence SellsYou can't force people to buy. Life isn't black and white, yet most sales processes ultimately rely on the hope that a single...
Hamish ChadwickApr 12, 20192 minWhy Your Hidden Value is Destroying OpportunitiesToday’s competitive pressures are enormous. More and more industries are becoming commoditised, either through automation and...
© Hamish ChadwickSep 15, 20182 minScepticism.It's a critical ingredient that is often overlooked in brand communications. If you want a message that resonates and motivates people...