price | hamish-chadwick

On Message

What is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...

Evidence Sells

You can't force people to buy. Life isn't black and white, yet most sales processes ultimately rely on the hope that a single...

Why Your Hidden Value is Destroying Opportunities

Today’s competitive pressures are enormous. More and more industries are becoming commoditised, either through automation and...

Scepticism.

It's a critical ingredient that is often overlooked in brand communications. If you want a message that resonates and motivates people...

What Are Your Transition Barriers?

A transition barrier is anything that impedes a customer from moving from using a competitor product or service to purchasing and using...

Avoiding Competitive Fatigue

It's easy to get despondent and think 'how can my competitors get away with that?', or 'why are my customers behaving in a particular...