Hamish ChadwickSep 12, 20193 min readOn MessageWhat is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...
Hamish ChadwickJul 17, 20191 min readEvidence SellsYou can't force people to buy. Life isn't black and white, yet most sales processes ultimately rely on the hope that a single...
Hamish ChadwickApr 12, 20192 min readWhy Your Hidden Value is Destroying OpportunitiesToday’s competitive pressures are enormous. More and more industries are becoming commoditised, either through automation and...
© Hamish ChadwickSep 15, 20182 min readScepticism.It's a critical ingredient that is often overlooked in brand communications. If you want a message that resonates and motivates people...
© Hamish ChadwickAug 22, 20181 min readWhat Are Your Transition Barriers?A transition barrier is anything that impedes a customer from moving from using a competitor product or service to purchasing and using...
Hamish ChadwickDec 8, 20151 min readAvoiding Competitive FatigueIt's easy to get despondent and think 'how can my competitors get away with that?', or 'why are my customers behaving in a particular...