Hamish ChadwickSep 12, 20193 minOn MessageWhat is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...
Hamish ChadwickJul 17, 20191 minEvidence SellsYou can't force people to buy. Life isn't black and white, yet most sales processes ultimately rely on the hope that a single...
Hamish ChadwickMay 22, 20194 minChoosing a Brand NameThe creative process for naming requires you to go off on as many creative tangents as possible in the first instance. After speaking...
Hamish ChadwickApr 16, 20191 minHave You Thought About This?What is brand strategy? Acting in a professional manner? Having the best visual brand in the industry? Curating your social media?...