What is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...

You can't force people to buy. Life isn't black and white, yet most sales processes ultimately rely on the hope that a single...

The creative process for naming requires you to go off on as many creative tangents as possible in the first instance. After speaking...

What is brand strategy? Acting in a professional manner? Having the best visual brand in the industry? Curating your social media?...

Today’s competitive pressures are enormous. More and more industries are becoming commoditised, either through automation and...

The concept of being different and 'standing out from the crowd' always seems like a great idea during brand and marketing development....

It's a critical ingredient that is often overlooked in brand communications. If you want a message that resonates and motivates people...

We’re bombarded with marketing content every waking minute of the day, most of it unremarkable. Don’t contribute to the noise. Only...

In almost twenty years of helping people and organisations with their brands, I have struggled to find a definition of a brand that I was...

It's easy to get despondent and think 'how can my competitors get away with that?', or 'why are my customers behaving in a particular...