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On Message
What is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...

Hamish Chadwick
Sep 12, 20193 min read
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The 5 Secrets of Effective Brand Message
Message is Lived. The behavioural aspects of brand message are by far the most critical element of any messaging program. What you say...

Hamish Chadwick
Apr 10, 20192 min read
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Customer Service is Very Easy.
However, for many businesses, customer service is difficult when internal politics are allowed to prevail, and the inner workings of the...

Hamish Chadwick
Apr 9, 20191 min read
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Conformity. It's Good For Business.
The concept of being different and 'standing out from the crowd' always seems like a great idea during brand and marketing development....
© Hamish Chadwick
Feb 28, 20192 min read
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Experience Counts
Improve the client experience at every point in your business and avoid contradiction. Airport Baggage collection - as soon as you step...
© Hamish Chadwick
Aug 27, 20181 min read
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