What is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...

The creative process for naming requires you to go off on as many creative tangents as possible in the first instance. After speaking...

Everyone is concerned with growth. How to grow market share, to grow sales or grow customer lists. You may argue it's semantics, but the...

What is brand strategy? Acting in a professional manner? Having the best visual brand in the industry? Curating your social media?...

A transition barrier is anything that impedes a customer from moving from using a competitor product or service to purchasing and using...

In almost twenty years of helping people and organisations with their brands, I have struggled to find a definition of a brand that I was...

For the business that's ticking along nicely marketing can be deemed an unnecessary expenditure or even an indulgence. For the business...

Be seen to be improving and moving: No one wants to work with stagnating companies. Even a small change to your marketing can...

It's easy to get despondent and think 'how can my competitors get away with that?', or 'why are my customers behaving in a particular...