Hamish ChadwickSep 12, 20193 minOn MessageWhat is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...
Hamish ChadwickMay 22, 20194 minChoosing a Brand NameThe creative process for naming requires you to go off on as many creative tangents as possible in the first instance. After speaking...
Hamish ChadwickMay 3, 20191 minBrands Are Not Designed For GrowthEveryone is concerned with growth. How to grow market share, to grow sales or grow customer lists. You may argue it's semantics, but the...
Hamish ChadwickApr 16, 20191 minHave You Thought About This?What is brand strategy? Acting in a professional manner? Having the best visual brand in the industry? Curating your social media?...