Hamish ChadwickSep 12, 20193 minOn MessageWhat is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...
Hamish ChadwickJul 16, 20191 minEvidence SellsYou can't force people to buy. Life isn't black and white, yet most sales processes ultimately rely on the hope that a single...
Hamish ChadwickMay 2, 20191 minBrands Are Not Designed For GrowthEveryone is concerned with growth. How to grow market share, to grow sales or grow customer lists. You may argue it's semantics, but the...
Hamish ChadwickApr 15, 20191 minHave You Thought About This?What is brand strategy? Acting in a professional manner? Having the best visual brand in the industry? Curating your social media?...
Hamish ChadwickApr 12, 20192 minWhy Your Hidden Value is Destroying OpportunitiesToday’s competitive pressures are enormous. More and more industries are becoming commoditised, either through automation and...
Hamish ChadwickApr 10, 20192 minThe 5 Secrets of Effective Brand MessageMessage is Lived. The behavioural aspects of brand message are by far the most critical element of any messaging program. What you say...
© Hamish ChadwickFeb 27, 20192 minConformity. It's Good For Business.The concept of being different and 'standing out from the crowd' always seems like a great idea during brand and marketing development....