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On Message
What is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...

Hamish Chadwick
Sep 12, 20193 min read
20 views
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Evidence Sells
You can't force people to buy. Life isn't black and white, yet most sales processes ultimately rely on the hope that a single...

Hamish Chadwick
Jul 17, 20191 min read
22 views
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Brands Are Not Designed For Growth
Everyone is concerned with growth. How to grow market share, to grow sales or grow customer lists. You may argue it's semantics, but the...

Hamish Chadwick
May 3, 20191 min read
15 views
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Have You Thought About This?
What is brand strategy? Acting in a professional manner? Having the best visual brand in the industry? Curating your social media?...

Hamish Chadwick
Apr 16, 20191 min read
13 views
1 comment


Why Your Hidden Value is Destroying Opportunities
Today’s competitive pressures are enormous. More and more industries are becoming commoditised, either through automation and...

Hamish Chadwick
Apr 12, 20192 min read
6 views
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The 5 Secrets of Effective Brand Message
Message is Lived. The behavioural aspects of brand message are by far the most critical element of any messaging program. What you say...

Hamish Chadwick
Apr 10, 20192 min read
9 views
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Conformity. It's Good For Business.
The concept of being different and 'standing out from the crowd' always seems like a great idea during brand and marketing development....
© Hamish Chadwick
Feb 28, 20192 min read
13 views
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