differentiation | hamish-chadwick

On Message

What is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...

Evidence Sells

You can't force people to buy. Life isn't black and white, yet most sales processes ultimately rely on the hope that a single...

Brands Are Not Designed For Growth

Everyone is concerned with growth. How to grow market share, to grow sales or grow customer lists. You may argue it's semantics, but the...

Have You Thought About This?

What is brand strategy? Acting in a professional manner? Having the best visual brand in the industry? Curating your social media?...

Why Your Hidden Value is Destroying Opportunities

Today’s competitive pressures are enormous. More and more industries are becoming commoditised, either through automation and...

The 5 Secrets of Effective Brand Message

Message is Lived. The behavioural aspects of brand message are by far the most critical element of any messaging program. What you say...

Conformity. It's Good For Business.

The concept of being different and 'standing out from the crowd' always seems like a great idea during brand and marketing development....