What is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...

Today’s competitive pressures are enormous. More and more industries are becoming commoditised, either through automation and...

However, for many businesses, customer service is difficult when internal politics are allowed to prevail, and the inner workings of the...

The concept of being different and 'standing out from the crowd' always seems like a great idea during brand and marketing development....