6-Point Branding Intensive

Service Description

A guide to creating a compelling brand message in less than a day. Point 1- the competitive landscape (quick audit of competing messages, strong brands, what are their strengths, what makes them compelling? Point 2 - what are you actually selling? no you're not selling products or services.... these are the vehicle, if you’re selling strategy you’re selling future certainty, if you’re selling cars you’re selling lifestyle... Point 3- define your message: the weaknesses in your competitors strengths, get the language right! make it compelling Hour 4 - Drop a spanner in the works: determine how you can be controversial Point 5 - delivery: how can you rapidly get your message out? Point 6 - live it. A message is only as good as it’s delivery, consistency and reach

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