© Hamish ChadwickAug 11, 20201 minWEBINAR: Creating A Strategic BrandMichelle O'Hara and I discuss Branding & Marketing strategies to develop a strategic brand in today's market. We talk about your logo,...
Hamish ChadwickSep 12, 20193 minOn MessageWhat is message? Message is anything and everything that a company and its people does or says and how a product functions and behaves,...
Hamish ChadwickJul 17, 20191 minEvidence SellsYou can't force people to buy. Life isn't black and white, yet most sales processes ultimately rely on the hope that a single...
Hamish ChadwickMay 22, 20194 minChoosing a Brand NameThe creative process for naming requires you to go off on as many creative tangents as possible in the first instance. After speaking...