The Power of Simple Language

July 3, 2018

 

I'd been working with a client on improving the effectiveness of their brand without having to re-brand in the conventional sense. 

 

Their problem was in trying to convey to the market their point of difference that has allowed them to retain many loyal customers.

 

A conventional approach would have been to list services, benefits and proclaim that they are of course - 'professional'. 

 

The best way to get above the noise and start a conversation is to simply tell the truth. In this case, a short three word tagline says it all.

 

The tagline 'The Search People™' is now the central theme that influences all marketing and operational decisions. 

 

How will you simplify your message?