Hamish’s Provocative No-Nonsense Insights to Beat Your Competition & Help Your Brand Thrive in a Volatile Marketplace.

October 26, 2018

Actions and behaviours speak louder than words. However, we expect our message to do all the hard work.

What we too quickly forget is that brands and in particular brand language establishes the expectation, makes the promise and sets the stage. What it can’t do however...

September 15, 2018

It's a critical ingredient that is often overlooked in brand communications. 

If you want a message that resonates and motivates people you need a certain level of skepticism if only to ensure you don’t breathe your own exhaust.

In other words, if we start to believe our...

July 3, 2018

I'd been working with a client on improving the effectiveness of their brand without having to re-brand in the conventional sense. 

Their problem was in trying to convey to the market their point of difference that has allowed them to retain many loyal customers.

A...

December 16, 2015

A good tagline can be worth thousands, even millions of dollars in revenue. They’re the crux of brand strategy and have the capacity to attract and repel audiences as desired.

 

They have the power to shape market perception and guide entire organisations and their respe...

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Brand: A Definition That Will Set You Free

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