Hamish’s Provocative No-Nonsense Insights to Beat Your Competition & Help Your Brand Thrive in a Volatile Marketplace.

September 12, 2019

What is message?

Message is anything and everything that a company and its people does or says and how a product functions and behaves, and how all of that combined is received by the market. The sum total of all these ‘moving parts’ culminates into your brand.

So, a mes...

July 16, 2019

You can't force people to buy.

Life isn't black and white, yet most sales processes ultimately rely on the hope that a single conversation or engagement ends with a 'yes'.

It all goes pear-shaped and frustrating when it ends with a 'no' And 'no' can take on many forms.

I...

May 22, 2019

The creative process for naming requires you to go off on as many creative tangents as possible in the first instance. After speaking with the client and signing off on the brief, I've typically had several weeks to immerse myself in the business, brand or product befo...

April 15, 2019

What is brand strategy?
 

  • Acting in a professional manner?

  • Having the best visual brand in the industry?

  • Curating your social media?

  • Offering the best customer service?


No.

These points are all subjective and more to the point they are just platform...

April 12, 2019

Today’s competitive pressures are enormous. More and more industries are becoming commoditised, either through automation and self-service or where production or acquisition costs have plummeted allowing new entrants to set up shop with relative ease. 

As the barriers-t...

February 27, 2019

The concept of being different and 'standing out from the crowd' always seems like a great idea during brand and marketing development. The brief is clear; we must be different from the competition. Non-conformity is the only option. 

Until it's time to launch, then rea...

September 15, 2018

It's a critical ingredient that is often overlooked in brand communications. 

If you want a message that resonates and motivates people you need a certain level of skepticism if only to ensure you don’t breathe your own exhaust.

In other words, if we start to believe our...

August 20, 2018

We’re bombarded with marketing content every waking minute of the day, most of it unremarkable. Don’t contribute to the noise. Only publish if you can provoke.

Provocative content is not spin, and neither is it inflammatory. Framing an issue or a benefit to ensure it is...

July 28, 2018

In almost twenty years of helping people and organisations with their brands, I have struggled to find a definition of a brand that I was comfortable with.

The problem was that I had been searching for a couple of sentences or a paragraph at most that would sum up what...

December 8, 2015

It's easy to get despondent and think 'how can my competitors get away with that?', or 'why are my customers behaving in a particular way?', or more commonly, 'why do customers always question price?'.

It's not their fault, and you shouldn't hate your competitor.

One...

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Will Your Brand Fail You?

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Brand: A Definition That Will Set You Free

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