Hamish’s Provocative No-Nonsense Insights to Beat Your Competition & Help Your Brand Thrive in a Volatile Marketplace.

September 12, 2019

What is message?

Message is anything and everything that a company and its people does or says and how a product functions and behaves, and how all of that combined is received by the market. The sum total of all these ‘moving parts’ culminates into your brand.

So, a mes...

April 12, 2019

Today’s competitive pressures are enormous. More and more industries are becoming commoditised, either through automation and self-service or where production or acquisition costs have plummeted allowing new entrants to set up shop with relative ease. 

As the barriers-t...

April 9, 2019

However, for many businesses, customer service is difficult when internal politics are allowed to prevail, and the inner workings of the organisation become more important than the needs of the customer.

The longer this goes on, the harder it is to reverse. 

Habits becom...

February 27, 2019

The concept of being different and 'standing out from the crowd' always seems like a great idea during brand and marketing development. The brief is clear; we must be different from the competition. Non-conformity is the only option. 

Until it's time to launch, then rea...

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Will Your Brand Fail You?

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Brand: A Definition That Will Set You Free

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