Hamish’s Provocative No-Nonsense Insights to Beat Your Competition & Help Your Brand Thrive in a Volatile Marketplace.

September 12, 2019

What is message?

Message is anything and everything that a company and its people does or says and how a product functions and behaves, and how all of that combined is received by the market. The sum total of all these ‘moving parts’ culminates into your brand.

So, a mes...

July 16, 2019

You can't force people to buy.

Life isn't black and white, yet most sales processes ultimately rely on the hope that a single conversation or engagement ends with a 'yes'.

It all goes pear-shaped and frustrating when it ends with a 'no' And 'no' can take on many forms.

I...

May 2, 2019

Everyone is concerned with growth. How to grow market share, to grow sales or grow customer lists.

You may argue it's semantics, but the purpose of a brand is not growth at all, but about maintaining and sustaining a business.

Why is this?

Brand management is about mainta...

April 15, 2019

What is brand strategy?
 

  • Acting in a professional manner?

  • Having the best visual brand in the industry?

  • Curating your social media?

  • Offering the best customer service?


No.

These points are all subjective and more to the point they are just platform...

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Will Your Brand Fail You?

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