Hamish’s Provocative No-Nonsense Insights to Beat Your Competition & Help Your Brand Thrive in a Volatile Marketplace.

May 22, 2019

The creative process for naming requires you to go off on as many creative tangents as possible in the first instance. After speaking with the client and signing off on the brief, I've typically had several weeks to immerse myself in the business, brand or product befo...

May 2, 2019

Everyone is concerned with growth. How to grow market share, to grow sales or grow customer lists.

You may argue it's semantics, but the purpose of a brand is not growth at all, but about maintaining and sustaining a business.

Why is this?

Brand management is about mainta...

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© 2020 Hamish Chadwick

 

+61 7 3312 5588   |   0419 729 011   |   hamish@hamishchadwick.com

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