Hamish’s Provocative No-Nonsense Insights to Beat Your Competition & Help Your Brand Thrive in a Volatile Marketplace.

August 11, 2020

Michelle O'Hara and I discuss Branding & Marketing strategies to develop a strategic brand in today's market. We talk about your logo, your messaging, targeting your ideal customers and planning for success.

February 27, 2019

The concept of being different and 'standing out from the crowd' always seems like a great idea during brand and marketing development. The brief is clear; we must be different from the competition. Non-conformity is the only option. 

Until it's time to launch, then rea...

October 26, 2018

Actions and behaviours speak louder than words. However, we expect our message to do all the hard work.

What we too quickly forget is that brands and in particular brand language establishes the expectation, makes the promise and sets the stage. What it can’t do however...

September 15, 2018

It's a critical ingredient that is often overlooked in brand communications. 

If you want a message that resonates and motivates people you need a certain level of skepticism if only to ensure you don’t breathe your own exhaust.

In other words, if we start to believe our...

August 27, 2018

Improve the client experience at every point in your business and avoid contradiction. Airport Baggage collection - as soon as you step off the aircraft, the brand promises of the airline typically comes to an end. The airline that recognises this will be at an advanta...

August 22, 2018

A transition barrier is anything that impedes a customer from moving from using a competitor product or service to purchasing and using your product or service.

Transition barriers are varied, here are some examples:

Price and perceived value: If buyers think your offeri...

August 20, 2018

We’re bombarded with marketing content every waking minute of the day, most of it unremarkable. Don’t contribute to the noise. Only publish if you can provoke.

Provocative content is not spin, and neither is it inflammatory. Framing an issue or a benefit to ensure it is...

July 28, 2018

In almost twenty years of helping people and organisations with their brands, I have struggled to find a definition of a brand that I was comfortable with.

The problem was that I had been searching for a couple of sentences or a paragraph at most that would sum up what...

July 23, 2018

The two major components of a brand strategy are passive and proactive.

Passive:

Visual branding (logos, graphics, photo style etc), verbal branding (language style, names, taglines etc).

Proactive: 

Behaviours, policy and procedure, strategic partnerships etc.

What's your...

July 4, 2018

Client: What can you do to make prospects spend more time on my website?

Me: I don't want them to spend more time on your website.

Client: Are you insane?

Carer: Could we move this along, I need to get him to the next appointment...

So, back to the point, striving to keep...

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Will Your Brand Fail You?

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Brand: A Definition That Will Set You Free

July 28, 2018

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