Hamish’s Provocative No-Nonsense Insights to Beat Your Competition & Help Your Brand Thrive in a Volatile Marketplace.

August 11, 2020

Michelle O'Hara and I discuss Branding & Marketing strategies to develop a strategic brand in today's market. We talk about your logo, your messaging, targeting your ideal customers and planning for success.

September 12, 2019

What is message?

Message is anything and everything that a company and its people does or says and how a product functions and behaves, and how all of that combined is received by the market. The sum total of all these ‘moving parts’ culminates into your brand.

So, a mes...

July 16, 2019

You can't force people to buy.

Life isn't black and white, yet most sales processes ultimately rely on the hope that a single conversation or engagement ends with a 'yes'.

It all goes pear-shaped and frustrating when it ends with a 'no' And 'no' can take on many forms.

I...

May 22, 2019

The creative process for naming requires you to go off on as many creative tangents as possible in the first instance. After speaking with the client and signing off on the brief, I've typically had several weeks to immerse myself in the business, brand or product befo...

May 2, 2019

Everyone is concerned with growth. How to grow market share, to grow sales or grow customer lists.

You may argue it's semantics, but the purpose of a brand is not growth at all, but about maintaining and sustaining a business.

Why is this?

Brand management is about mainta...

April 15, 2019

What is brand strategy?
 

  • Acting in a professional manner?

  • Having the best visual brand in the industry?

  • Curating your social media?

  • Offering the best customer service?


No.

These points are all subjective and more to the point they are just platform...

April 12, 2019

Today’s competitive pressures are enormous. More and more industries are becoming commoditised, either through automation and self-service or where production or acquisition costs have plummeted allowing new entrants to set up shop with relative ease. 

As the barriers-t...

April 10, 2019

  1. Message is Lived.

    The behavioural aspects of brand message are by far the most critical element of any messaging program. What you say has to be proven. What other people say goes some way to building trust. What people experience will determine your brand.
     

    ...

April 9, 2019

However, for many businesses, customer service is difficult when internal politics are allowed to prevail, and the inner workings of the organisation become more important than the needs of the customer.

The longer this goes on, the harder it is to reverse. 

Habits becom...

February 27, 2019

The concept of being different and 'standing out from the crowd' always seems like a great idea during brand and marketing development. The brief is clear; we must be different from the competition. Non-conformity is the only option. 

Until it's time to launch, then rea...

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Will Your Brand Fail You?

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Brand: A Definition That Will Set You Free

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