Brand Strategy For The New Economy
Will Your Brand Fail You?
Customer loyalty is fragile and usually a result of convenience. Market share is the prize of those willing to be distinctive.
Learn the difference between competitiveness and distinctiveness
Understand the difference between a brand platform and a brand tactic
Why 'calls to action' in traditional marketing are dead
Examples on how to
Re-Position your competitors and win customers
100% Privacy. We will never share your info.
See why attacking your competitors weaknesses will set you up to fail
Praise for Hamish's work
“Brand Strategy for the New Economy encapsulates Hamish's expansive experience in marketing over many years using practical methodologies in an ever-changing business environment to achieve measurable results".
"That’s why I trust Hamish to develop cutting edge marketing strategies for my Group of private companies and public companies that I serve, and will continue to do so moving forward.”
Small Business Owner
Council Of Small Businesses Of Australia