Brand Strategy For The New Economy
Customer loyalty is fragile and usually a result of convenience. Market share is the prize of those willing to be distinctive.
Learn the difference between competitiveness and distinctiveness
Understand the difference between a brand platform and a brand tactic
Why 'calls to action' in traditional marketing are dead
Examples on how to
Re-Position your competitors and win customers
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Praise for Hamish's work
“Brand Strategy for the New Economy encapsulates Hamish's expansive experience in marketing over many years using practical methodologies in an ever-changing business environment to achieve measurable results".
"That’s why I trust Hamish to develop cutting edge marketing strategies for my Group of private companies and public companies that I serve, and will continue to do so moving forward.”
Small Business Owner
Council Of Small Businesses Of Australia