Brand Strategy For The New Economy

Customer loyalty is fragile and usually a result of convenience. Market share is the prize of those willing to be distinctive.​

Learn the difference between competitiveness and distinctiveness

Understand the difference between a brand platform and a brand tactic

Why 'calls to action' in traditional marketing are dead

Examples on how to

Re-Position your competitors and win customers

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Praise for Hamish's work

Brand Strategy for the New Economy encapsulates Hamish's expansive experience in marketing over many years using practical methodologies in an ever-changing business environment to achieve measurable results". 


"That’s why I trust Hamish to develop cutting edge marketing strategies for my Group of private companies and public companies that I serve, and will continue to do so moving forward.”


Paul Nielsen

Small Business Owner


Council Of Small Businesses Of Australia