I'd been working with a client on improving the effectiveness of their brand without having to re-brand in the conventional sense. Their...

For the business that's ticking along nicely marketing can be deemed an unnecessary expenditure or even an indulgence. For the business...

It’s vital to open up a true dialogue with your patients, writes Hamish Chadwick. Before we start delving into the specifics of branding...

If all you do is sell on social media, you need to think again, writes Hamish Chadwick. Consider this scenario for a minute. A customer...

A good tagline can be worth thousands, even millions of dollars in revenue. They’re the crux of brand strategy and have the capacity to...

Be seen to be improving and moving: No one wants to work with stagnating companies. Even a small change to your marketing can...

It's easy to get despondent and think 'how can my competitors get away with that?', or 'why are my customers behaving in a particular...