Blog | hamish-chadwick

Jul 3, 20181 min read

The Power of Simple Language

I'd been working with a client on improving the effectiveness of their brand without having to re-brand in the conventional sense. Their...

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Feb 19, 20181 min read

You're in the business of marketing. Get on with it.

For the business that's ticking along nicely marketing can be deemed an unnecessary expenditure or even an indulgence. For the business...

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Feb 19, 20184 min read

ONLINE BRANDING 101

It’s vital to open up a true dialogue with your patients, writes Hamish Chadwick. Before we start delving into the specifics of branding...

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Feb 19, 20183 min read

SOCIAL MEDIA: ARE YOU RUDE OR RESPONSIVE?

If all you do is sell on social media, you need to think again, writes Hamish Chadwick. Consider this scenario for a minute. A customer...

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Dec 16, 20154 min read

Taglines: Just Words or Strategic Asset?

A good tagline can be worth thousands, even millions of dollars in revenue. They’re the crux of brand strategy and have the capacity to...

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Dec 16, 20152 min read

10 Tips For Attracting Customers in Times of Turmoil

Be seen to be improving and moving: No one wants to work with stagnating companies. Even a small change to your marketing can...

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Dec 8, 20151 min read

Avoiding Competitive Fatigue

It's easy to get despondent and think 'how can my competitors get away with that?', or 'why are my customers behaving in a particular...

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