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Jul 4, 2018
1 min

Why You Need To Get People Off

Client: What can you do to make prospects spend more time on my website? Me: I don't want them to spend more time on your website. Client...

4 views0 comments

Jul 3, 2018
1 min

The Power of Simple Language

I'd been working with a client on improving the effectiveness of their brand without having to re-brand in the conventional sense. Their ...

6 views0 comments

Feb 19, 2018
1 min

You're in the business of marketing. Get on with it.

For the business that's ticking along nicely marketing can be deemed an unnecessary expenditure or even an indulgence. For the business t...

9 views0 comments

Feb 19, 2018
4 min

ONLINE BRANDING 101

It’s vital to open up a true dialogue with your patients, writes Hamish Chadwick. Before we start delving into the specifics of branding ...

6 views0 comments

Feb 19, 2018
3 min

SOCIAL MEDIA: ARE YOU RUDE OR RESPONSIVE?

If all you do is sell on social media, you need to think again, writes Hamish Chadwick. Consider this scenario for a minute. A customer w...

7 views0 comments

Dec 16, 2015
4 min

Taglines: Just Words or Strategic Asset?

A good tagline can be worth thousands, even millions of dollars in revenue. They’re the crux of brand strategy and have the capacity to a...

3 views0 comments

Dec 16, 2015
2 min

10 Tips For Attracting Customers in Times of Turmoil

Be seen to be improving and moving: No one wants to work with stagnating companies. Even a small change to your marketing can reinvigorat...

1 view0 comments

Hamish Chadwick

Dec 8, 2015
1 min

Avoiding Competitive Fatigue

It's easy to get despondent and think 'how can my competitors get away with that?', or 'why are my customers behaving in a particular way...

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HAMISH CHADWICK

powerful messaging